What is a Trademark or Service Mark?
A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.
Should you Register your Trademark or Service Mark?
By owning a registered Trademark or Service Mark, it would provide you with several advantages, eg.,
If you successfully register a trademark, you are permitted to use the “®” symbol next to your mark.
Another common symbol associated with trade mark would be “™” − that denotes that the mark is being used by the company as their trade mark but it does not mean that the mark is registered or protected under the trade mark law.